Customer reviews have always influenced the buying decisions of other people, even before online business pages existed. Simply put, you will more likely choose a company whose track record with other clients is good over one with a bad reputation or one who is relatively unknown.
Getting customers to leave their praises, however, does not come as easily as receiving their complaints and negative reviews. Unhappy or angry people want to express dissatisfaction, while contented ones may be quieter. Super happy ones, clients whose expectations were exceeded, may leave reviews willingly. The goal for businesses is to get these real, detailed feedback to lure potential customers.
Businesses do not have to just rely on their clientele to voluntarily leave their feedback. Many entrepreneurs are, in fact, eager to figure out how they can get more reviews on their online pages to increase their visibility and attractiveness to potential customers. Fortunately, there are a few, easy ways to get help with my online business reviews.
- Ask For Feedback After The Buying Process
If you sell products online, then you will most likely have the email addresses of your customers. This makes it easy for you to contact them about details regarding their order, but this can also be a way for you to send them a link where they can rate you and leave their feedback. You can send them an email requesting for their reviews immediately after they purchase something at your site.
The key is to ask while the experience is still fresh in their minds. In fact, you can also have a pop-up or redirect their screens to a page where they can leave their ratings right after they have bought something. This is also quick and uncomplicated, something that many customers will not think twice of giving a minute of their time and attention.
- Leave Reminders Everywhere
Asking every customer coming into your store might be tiring and unnecessary, especially since there are other ways to get them to leave their reviews. For example, a sign or a sticker on your store’s door can give a link where they can share their experiences. You can also put a sign on your tables if you are a restaurant or a snack bar.
Lastly, you can ask them for their reviews by leaving instructions at the bottom of the receipt or through business cards you can hand out existing and potential clients. These steps are especially suitable for customers who are regulars and have never thought of visiting your business page.
- Reply To All Reviews
When you ask your customers to spend time to leave a detailed review, you should also take the time and effort to respond to all of them. Positive ones should be acknowledged and thanked, while negative ones should be handled carefully. Complaints can be clarified with the client and a friendly, polite response can reduce their annoyance and show others that you are able to address such issues. They love patronizing businesses that are customer-oriented.
- Share Their Reviews
Publishing your online reviews so far can encourage other clients to leave some nice words as well. Beyond helping you encourage customers to visit and rate your site or business, you are also encouraging potential ones to browse your business page.
- Customer Service Is Key
Although there are advantages to collecting more online reviews, this is not the end goal. The idea and the emphasis should be in providing customers with a great buying experience. To do so, you need to focus on maintaining top customer service. Even if you slip up or fail to meet a client’s expectations, you can use this opportunity to improve.
Being naturally helpful and responsive to your clients’ questions, feedback, and criticism will give them a positive experience. Service that is beyond what is expected encourages clients to take the time to leave glowing reviews.
Online reviews are tools that can be used by business owners to publicize their businesses and attract new customers. With many people checking out how the personal experiences of existing clients, it can truly make or break your business. While getting consumers to leave as much feedback is good, it will only work out fully when you couple it with top customer service.
